A company story video (a.k.a “about us” video or mission video) tells the story of your company, mission and values. They can be a great tool for connecting with customers, internal stakeholders and humanizing your brand . Company story videos often feature team members talking testimonial-style about what they do and why they do it.
One of the most common reasons companies decide to create a company story video is to show off the personalities that make up their team along with the mission and values behind them. They can help visitors learn about who’s working behind the scenes to make things possible. Again, it’s all about making a human connection with your customer.
Company stories are great pieces of content to include on the “About Us” or “Our Team” section of your website. It’s ideal to have buyers view these videos prior to making a purchasing decision, as customer story videos can help differentiate your brand and give potential customers the extra nudge they need to close the deal.
Company stories usually takes 4-6 weeks to produce. We find that the most difficult part of the production process is properly coordinating schedules during the day of the shoot.
Depending on the complexity, company story videos typically cost between Rs. 1.5-2.5 Lacs. If we’re not using animation, that tends to include a one day shoot at your office, interviewing your team, and editing all of the footage together to create cohesive story that checks off everything on your content list.